Victory Genomics, based in the UAE, is at the forefront of the biotechnology industry, leveraging cutting-edge genomic research to deliver innovative solutions. Efficient lead management and streamlined sales operations are crucial for maintaining their competitive edge and ensuring the success of their marketing initiatives.
Facebook Campaigns Managed
Training Sessions Conducted
Hours Saved Monthly
Sales Meetings Facilitated
LinkedIn Connections Made
The Challenge
Saquib Lakhani needed to enhance the efficiency of Victory Genomics’ sales operations, particularly in managing and nurturing leads generated from social media channels. The primary challenges were optimizing lead tracking, improving administrative coordination for sales campaigns, and ensuring effective use of technology for better sales results.
What did Tasks Expert do?
Tasks Expert introduced a comprehensive solution to streamline Victory Genomics’ sales processes:
Lead Management: Implemented a robust lead management system using Zoho CRM integration, focusing on lead research and social media lead generation. Leads from Facebook campaigns were meticulously categorized and assigned based on geographical regions to enhance the precision of follow-ups by the social media virtual assistant.
Sales Support: Provided extensive sales support, identifying relevant Facebook groups for targeted campaigns. Offered administrative support and campaign assistance, crucial for executing successful marketing strategies, managed by a dedicated social media virtual assistant.
Team Collaboration and Meetings: Facilitated sales team collaboration by actively participating in meetings to deliver progress reporting and share campaign performance insights. This helped maintain a cohesive strategy aligned with company goals, with the involvement of our social media virtual assistant.
Technology and Training: Conducted CRM training for the sales team, ensuring proficient use of Zoho CRM for workflow automation and more effective lead tracking.
Bookkeeping Support: Offered light bookkeeping services to manage sales financial tracking and maintain accurate financial record management.
The Results
- Enhanced Lead Handling
- Increased Campaign Efficiency
- Strengthened Sales Team Efficiency
- Technology Mastery
- Accurate Financial Oversight
UK: +44(203)996-1032
